Noise Hit World (Hedgehog)

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General Information

Artist: Hedgehog
Title: Noise Hit World / 噪音袭击世界 (zàoyīn xíjī shìjiè)
Release Date: 2007, October 1
Label: Badhead Music (Modern Sky Records)
Type: CDDA
Catalog No.: B033

Track Listing

  1. Toy&61Festival / 玩具和61儿童节
  2. Pumpkin / 南瓜
  3. Elf / 小鬼儿
  4. Love Tosh / 爱之废语
  5. Dragon Dung Ball / 龙珠
  6. Nova Nova / 新星 新星
  7. Noise Hit World / 噪音袭击世界
  8. It's Not Yourself But It's Future / 这不是你自己但这是未来
  9. Apart / 分离
  10. Our Last Word / 我们最后的话
  11. 白纸年华 (Bonus Track)


  • (c) City Weekend, Jenn Wong, November 9, 2007

One of the most adorable new Chinese bands around, Hedgehog has finally released their highly-anticipated debut album on the Modern Sky label. Though ponderously titled Noise Hit World, the album is a poppy, punky, all-around wholesome offering that's been floating around the streets for a few months now, garnering praise from local music wonks and expats alike. The band, an upbeat trio of musicians with long histories in the Beijing rock scene (pint-sized drummer Atom once banged the bongos for now defunct indie girl group Hang on the Box) cites influences such as The Raveonettes, Sparklehorse, The Cure, Gang of Four as well as ‘70s and ‘80s Mandopop. Their songs reflect a kind of pop idealism mixed in with a bit of old town Beijing that is hard to come by in the vast piles of rock schlock being released today. With cutesy, optimistic lyrics like "It's a super rock time you see I do feel/We enjoy our time future we don't care/My youth seem so perfect against no time to lost," it's hard to be cynical and far easier to get lost in the high energy, whimsical ride that is Hedgehog.


  • (c), Morgan, March 24, 2008

Hedgehog is one of the handful of indie bands in Beijing poised for international accolade, world domination, and rock immortality. Riding a wave of cliché whenever and wherever they pop up for a show, Hedgehog are indicative not only of that healthy and vibrant "Beijing scene" but also of the budding tertiary English-language media finally self-satisfied that there is a band cool enough to latch onto and talk about.

Like The Subs and the Re-TROS before them, Hedgehog bridge the gap between an insular Chinese fan base and older expats half-heartedly keeping up with indie rock happenings in the west looking for something similar in China.

I'm in that latter category, so naturally I thought this was a pretty good album.

I'm also a big fan of clichés, name-dropping record reviews, and rock prognostication, so here it is: Coming from territories erstwhile forged by the Pixies and the Jesus and Mary Chain, Hedgehog inherit and update the standard post punk sound, offering a distinctive take in a blender of well-chosen influences -- its sure to win them continued success, wealth, fame, glory, and reverence all over the world.

Noise Hit World begins with the poppy "Toy & 61 Festival," an almost self-consciously upbeat number replete with harmonizing xylophone and guitar lines, wahs, oohs, ahhs, and an anthemic major key chorus. It sets the tone for a more romantic and introspective album than I would have expected after seeing their live show. A romantic, poppy sensibility shows up again in "Elf," "Love Tosh," and "Nova Nova." Generally, it's a more restrained record, with a few exceptions, playing up the layering of the instrumentation and the vocals rather than the soft-loud-soft-loud character of their live show. With the visceral effect of the distortion climaxes toned down, and qualified with bass and vocals, the various core ideas of the songs come though clearer. Basically, it's bass-driven, three-piece post punk, approached from all angles, shaken up a bit with lots of guitar effects, catchy Korg-ish lines, and sing-along choruses. It sounds like a more mature Jesus and Mary Chain. I love that shit.

Hedgehog are a pretty interesting band, indicative of a certain character of Chinese rock today -- like others, they've got the drum lines that sound like Blur and the guitarist clearly likes Gang of Four and Nirvana -- but the ideas in the song writing are clever and well-executed, and set the band in a class of its own. It's an earnest album, clearly created by a band that has poured over their own sound and approached things a number of different ways in terms of production. There's a lot of ways to like this record I think, if you come from a general fondness for post punk and the myriad of ways it can be interpreted and presented. It's a different experience than their live show, but it's definitely good enough to stay in your CD player for multiple listens.


  • (c) 8 Inches Productions, Beatrice Hitler

Hedgehog have done what has hitherto seemed impossible for any Beijing band, they’ve managed to be both one of the best live bands around and produce a blinder of an album; this doesn’t happen too often. That this is the power trio’s officially released debut makes this all the more of an achievement.

There are twelve slices of exquisitely crafted quiet-loud-quiet-very-loud fuzzpop on Noise Hit World. Opening track ‘Toy61Festival’ is the Cardigans with teeth and six-pack abs, whilst ‘Elf’ is the song Hang On The Box (early employers of Hedgehog’s singer/drummer Atom) spent six years failing to record. Absolute stand out tune of the album, however, is the bouncy title track, which explodes into a poppy orgasm of flanged guitar and shouting. If the world worked the way it should, this would be the national anthem. Everywhere.

This is not to say that the other eight tunes here are in any way sub-standard. Pretty much everything works on this album; the interplay of male and female voice, the straight up melodic instincts that so many other Beijing bands seem to forget whenever they enter a studio and the down-tuned guitar that brings to mind a happy Kurt Cobain on prozac and white wine, not smack and whiskey. The flawless pop production is, ironically, the only major flaw of this album; a touch more of their live grit wouldn’t go amiss, but that's never going to happen when Mordern Sky is involved. Still, this is an unexpected treat from a Beijing band that should be watched carefully.


Appearances in Podcasts

Further information

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